Solution Area Quantitative Karvy Insights’ Quantitative practice blends rich category experience with cutting edge, state-of-the-art solutions. Our expertise ranges from tactical work comprising concept, product, pack and testing to strategic engagements for product portfolio optimization, forecasting, brand positioning and brand equity, pricing, segmentation, stakeholder loyalty, and retail and distribution strategy. Through these, we help discover product opportunities, optimize communication, formulate winning pricing strategies, embed consumer segments in marketing strategy, fine-tune brand positioning, and identify areas of competitive advantage with respect to stakeholders. In addition, we engage clients on UI/UX, online and digital consumer behaviour, and shopper behaviour in an increasingly omnichannel world. We solve client marketing problems through a range of proprietary solutions under the umbrella i-suites, or by custom-creating context-relevant approaches, methodologies, or tools. We strike a balance between rigour and robustness of data and optimisation of turnaround time to enable clients to take timely actions. Our highly qualified and agile team uses advanced tools and techniques to uncover consumer behavior. Our 360º research-based solutions input into clients’ business decisions for a range of decisions. Our data collection is wholly electronic. We have the capability to cover large sample sizes pan-India (including difficult-to-reach geographies) with short turn-around time, including providing data real-time. We make sure that data and insights are user-friendly by deploying interactive dashboards. Our data capabilities span CAPI, online panels, in-app surveys as well as reaching target groups through CATI/sms blasts/CAWI methods. In addition, we capture passive data through customised apps or camera-based technologies.