Rise of e-commerce

- The rise of e-commerce is triggering ‘happy generations.’
- Everything is but just a click away.
- This is changing the fabric of consumption and purchase across categories – daily vegetables (e.g. Grofers) to high end art (e.g. SaffronArt).
- There has been an increased reach of the platforms for local brands and sellers.
- The rise of e-commerce is also fostering a culture of sales / events, deals, and discounts more than ever before.
Important for brands to realize the power of internet – they need to be ‘out there.’
Implications for product display, delivery, after sales service, communication.