1. The rise of e-commerce is triggering ‘happy generations.’
2. Everything is but just a click away.
3. This is changing the fabric of consumption and purchase across categories – daily vegetables (e.g. Grofers) to high end art (e.g. SaffronArt).
4. There has been an increased reach of the platforms for local brands and sellers.
5. The rise of e-commerce is also fostering a culture of sales / events, deals, and discounts more than ever before.

Important for brands to realize the power of internet – they need to be ‘out there.’

Implications for product display, delivery, after sales service, communication.