Qualitative research Karvy Insights (KI) is geared to provide innovative qualitative research tools and processes that help address complex and strategic business questions and growth goals. We apply a combination of modern techniques and futuristic technologies to provide customer-centric solutions, new conceptual frameworks, product innovation, service expansion, etc. We support companies with research to enable them to understand why their customers behave as they do and how to change that behavior. We apply a variety of our Qualitative ‘I’ tools towards an in-depth exploration of what people perceive, think, believe, influence, feel or do and why ...for an understanding of the consumer pulse “I” tools to deliver qualitative insights We build insight bridges to various facets of the consumer– logic patterns, expressions of preferences, decision drivers, behavior variance, desire-achievability gap, impulse-control tradeoff and more. We engage consumers through conversations, discussions, personal updates, activities and cocreation. We ensure the discussions allow freedom to digress, yet are relevant to the business problem. Participants are encouraged to question and explore their responses to reveal underlying views and motivations, behavioral triggers and barriers. We explore reactions to messages, printed material, design features and new products, test understanding of terminology, and help generate new ideas.