Mukund Tripathi is Senior Vice President at Karvy Insights Limited, based in New Delhi. He was appointed to this role in February 2016.Mukund Tripathi started his career by joining Nielsen in 1992, Mukund has lived and worked in four countries and has held leadership roles. He began his career at ORG-MARG (Nielsen India) where he spent 19 years in marketing research and Field Operations and Client Management. From 2010-2012, Mukund served as Head of Nielsen’s MalaysiaRetail Audit business where he led its transition to a growing country in the region. In the early 2000s, he was Country Head of Nielsen’s Retail Measurement Services businesses in Bangladesh and Sri Lanka, where he established Retail Audits, which have since become the core of the company’s growing business. He first joined the company as part of Nielsen India (erstwhile Operations Research Group ORG)in the Data Collection team in the field department and where he held various positions with increasing responsibilities based out of Delhi, India.

Mukund has over 23 years of experience in Retail Audit covering various industries like FMCG, Beverage, Tobacco, Semi-Durables, Non-Durables and Durable sectors. He as managed the relationship with large Global clients, Large India client and local clients. He is an expert on Retail Audits, Visibility Track, Consumer Touchpoint monitoring and managing large-scale shop census.

Mukund was instrumental in setting up many new lines of business in his past roles as Head of Bangladesh (First Rural FMCG Reporting), setting up Lubricants Oils audit panel. He led the team from Nielsen side to implement, develop and execute a global protocol for large Beverage client on visibility track. Credited with identifying, developing and nurturing talent, his recruits in Bangladesh and Sri Lanka is heading the organization now. In the year 2012, Mukund quit Nielsenafter 19 years of association and go on to incorporate a start-up on market research (EMTEE Research) leveraging mobile based android technology platform for accurate and faster data collection and dissemination. Mukund divested his stake in the year 2015 before joining Karvy Insights team as Touchpoint Audit leader.

Mukund has won various prizes, “Best Director-Nielsen India Region”, “Best Team-Nielsen India Region”. His research paper on work is done post-Tsunami in Sri Lanka (2005) won him Nielsen Global “Research Excellence Award” for exceptional work done by any Nielsen employee team globally. The research findings had helped various MNC/Local Clients and Funding agencies to use information for post-Tsunami damage assessment.

Mukund supports Plan India Charity and was associated with the Rotary Club (Bangladesh) and Loins club (Sri Lanka).He is a sports follower and loves watching Cricket, Soccer, F1, Tennis and other Track and Field sports. Mukund loves travelling and meeting new people. Mukund is a vegetarian by dietary choice and love cooking food for afamily in the spare time. Mukund lives in New Delhi, at sub-city Dwarkawith his7-year-old son (Dhruv) and wife (Deepa).

A Bachelor in Commerce (B.com) from Kanpur University and MBA from Institute of Management Technology, Ghaziabad (IMT, Ghaziabad).

Susmita has over two decades of experience with leading Retail and Market Research companies. She is currently the Senior Vice President and National Head of Qualitative Research at Karvy Insights. Immediately before her current role, she was Head, Consumer Insights & Retail Analytics, Bharti Walmart India. Prior to that she served as Vice President, Marketing Services at Subhiksha, and Associate Vice President at IMRB International.

She has had rich experience in combining insights on retail processes and consumer behavior, gained by strategizing marketing and merchandising initiatives as well as implementing the same on ground. In her career spanning over 20 years, she has worked extensively across consumers/shoppers and research types. She thus has the ability to both conduct as well as draw out relevant and actionable learnings from Catchment Researches, Brand Tracks, Communication Development Research, Category Understanding, Product / Concept and Pricing Researches, In–shop observations, Mystery Shopping exercises etc. While at Walmart she was instrumental in setting up the brand tracker and then driving the management of price perception and Net Promoter Score. She also led a large scale pan-India segmentation research and co-created the target customer and Brand ID for the Easyday brand of stores. She has lived and worked in all the four regions in India and thus has a first-hand understanding of consumers across the country.

An alumnus of Xavier Institute of Management, Bhubaneswar, she teaches Retail Management and Market Research in some of the leading B Schools in the country and is also a mentor for the Index Fair at IIM Lucknow. She has co-authored two books; the first is based on the Changing food habits of Lucknowites and the second is a compilation of food narratives and recipes. She is also passionate about giving ‘sarees’ the stature they deserve among modern, urban, Indian women and uses social media to drive the same.

Geeta Zankar is Senior Vice President, Data Assembly and Data Science. She has had over thirty years of work experience. She has worked in different capacities and functional areas, which include both market research and non-market research domains.

Prior to joining Karvy Insights, Geeta worked with three reputed market research companies – Ipsos, IMRB (Kantar), and the erstwhile ORG-MARG, leading teams of over thirty members and managing data processing of the entire gamut of market research.

Geeta started her career as a management trainee with India’s largest automobile company, Tata Motors, in their Management Services division, for designing, developing and implementing various computerized systems, with relevant training in C language, UNIX operating systems, and RDBMS. After eleven fruitful years in system designing, she shifted to market research. She has also had a stint with Direct Marketing analytics.

Besides managing the operational responsibilities, she enjoys working on multivariate data analysis and data modeling. She has extensively worked on product development studies involving Choice Based Conjoint.

She is an avid trainer and has conducted training programs for team members and a few reputed management schools in MR analytics. Geeta holds a Masters degree in Statistics from Mumbai University.

Rajiv Inamdar is a Senior Advisor to Karvy Insights Limited. He retired recently after an eleven-year stint as Managing Director of Heidrick & Struggles' Global Knowledge Management Center (KMC) based in Gurgaon, India. The Centre supported over 40 offices of the company worldwide with research, database and knowledge management services.

Rajiv has 40 years of international experience in advertising, brand management, market research, consumer banking, private banking, asset management, credit cards and knowledge management with some of the best known companies in the world. These include GlaxoSmithKline, JWT, Citibank, Standard Chartered Bank, Nielsen, IMRB and Egon Zehnder.

Some roles Rajiv has held include Marketing Director for Standard Chartered Bank in the Gulf countries and India; Marketing Director for the Private & Investment Bank and Head of Corporate Communications - Saudi American Bank (Citibank), Saudi Arabia; President & Executive Director, Nielsen India; Executive Vice President, IMRB; and Senior Associate Director, British Market Research Bureau.

During his career he has established and run two companies: Sri Lanka’s first market research company (LMRB) – a part of the WPP Group, and Egon Zehnder’s global knowledge centre in India (EZIRS). He has had rich experience living and working in five countries: UK, Saudi Arabia, UAE, Sri Lanka, and India.

Rajiv is also advising companies on marketing and brand strategy and positioning.

He has an honors degree in Economics from University of Mumbai and an MBA from IIM Ahmedabad.

Rajesh Nair is Senior Vice President and Advisor, responsible for driving new products and solutions. Concurrently, he is a Clinical Professor of Marketing at Asian Institute of Management, Manila. He has had over 22 years of experience spanning research, analytics, insights, and the business academe. His areas of expertise include Consumer Motivations and Behavior, Brand Measurement, Segmentation, Pricing, Innovation, Applied Statistical Modeling, and Marketing Science. He has had extensive domain experience in consumer packaged goods, durables, finance, media, automotive, tobacco, agribusiness, and public systems.

Rajesh has held leadership positions in reputed companies and institutions. Immediately prior to joining Karvy, he was Executive Managing Director and Head of AIM Consulting Inc., the business advisory subsidiary of Asian Institute of Management. Earlier, he was Executive Director, Service-Line Leader and member of India Management at Ipsos. He was Executive Director (Customer Marketing) with Time Inc., the former publisher of TIME and FORTUNE magazines, and Director and Regional Practice Leader (Asia Pacific, Middle East, Africa) for Segmentation at The Nielsen Company.

He has been a highly rated educator, with extensive teaching and training experience in leading business schools. Since 2016, he has been teaching at Asian Institute of Management. He is also a visiting faculty member at Shiv Nadar University. In the past, he was a member of the faculty at IRMA (Anand), and a visiting faculty member at XLRI (Jamshedpur), TAPMI (Manipal), and MDI (Gurgaon). Aside of his corporate and academic roles, he sits on the Advisory Board of Medha, an NGO dedicated to upskilling and empowering youth in Tier 1 and Tier 2 towns and rural areas.

He holds a Master’s degree in Statistics and Research Methodology from London School of Economics, University of London.