KI APPROACH TO RESEARCH Karvy Insights’ focus is on innovative solutions - from the collection of data, acquisition to the analysis and reporting. We are not a traditional market research organization that churns out templated reports but rather an organization characterized by an intellectual curiosity and a genuine desire to solve complex business and marketing problems.. Karvy Insights places a tremendous amount of importance on the quality of data. For us, data is sacrosanct and we collect, process and analyze our own data. Beyond our focus on data, our approaches to collecting it are eclectic. We do not believe in looking at problems in isolation, but rather holistically. This 360-degree approach to problem solving and data analysis seeks to integrate context, specialization and business understanding with cutting edge tools and research.