Indianness on the rise
Forest Essentials, an Indian cosmetic, skincare, and perfume company, specialises in Ayurvedic preparations for its products.
- Indianness has a badge value today.
- Traditional Indian ingredients gaining popularity – ragi upma, turmeric tulsi tea, sattu cardamom.
- Diets with high satiety value – and having an array of nutritional value becoming popular.
- Traditional cookware makes a comeback in Indian kitchens – copper utensils, earthen pots, matka / surai, etc.
Going back to roots and embracing Indian identity has a badge value today. Growing influence of Yoga and Ayurveda among the global community – leading to adoption of traditional Indian preparations and ingredients.
Can any other brand / category take on the Hamara Bajaj tag today?