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Indianness on the rise

Forest Essentials, an Indian cosmetic, skincare, and perfume company, specialises in Ayurvedic preparations for its products.

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  1. Indianness has a badge value today.
  2. Traditional Indian ingredients gaining popularity – ragi upma, turmeric tulsi tea, sattu cardamom.
  3. Diets with high satiety value – and having an array of nutritional value becoming popular.
  4. Traditional cookware makes a comeback in Indian kitchens – copper utensils, earthen pots, matka / surai, etc.

Going back to roots and embracing Indian identity has a badge value today. Growing influence of Yoga and Ayurveda among the global community – leading to adoption of traditional Indian preparations and ingredients.

Can any other brand / category take on the Hamara Bajaj tag today?

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