FEATURED INSIGHTS

 

Fusion Food

‘Idli Burger’ is a healthier alternative to the traditional Western burger, introduced by chef Arun Kumar.

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  1. Healthy can be tasty.
  2. People are experimenting with healthier ingredients that still appeal to their taste buds.
  3. Popular food items have healthy versions – spinach momos, buckwheat brownie.
  4. Innovation is seen also in children’s food – ragi cornflakes, multigrain chocolate fillows.
  5. Desi ingredients are a growing health trend – indicate pride in ‘make in India’ – moong dal noodles, sattu cardamom biscuits, desi kahwa detox tea.

Important to keep consumers engaged with new or exotic Indian ingredients. Constant ingredient experimentation may mean a shorter life cycle or a broader portfolio to keep consumers engaged, while some variants stay the cash cows.