Fusion Food ‘Idli Burger’ is a healthier alternative to the traditional Western burger, introduced by chef Arun Kumar. Back Healthy can be tasty. People are experimenting with healthier ingredients that still appeal to their taste buds. Popular food items have healthy versions – spinach momos, buckwheat brownie. Innovation is seen also in children’s food – ragi cornflakes, multigrain chocolate fillows. Desi ingredients are a growing health trend – indicate pride in ‘make in India’ – moong dal noodles, sattu cardamom biscuits, desi kahwa detox tea. Important to keep consumers engaged with new or exotic Indian ingredients. Constant ingredient experimentation may mean a shorter life cycle or a broader portfolio to keep consumers engaged, while some variants stay the cash cows.