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Brand loyalty on a decline

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  1. Indian consumer is becoming more promiscuous.
  2. Indian consumers have a wider repertoire today – they are becoming experimentative; they flirt with brands and categories.
  3. Brand loyalties are thus on the decline.
  4. New trends have a limited life – they become fads in short spans.

Brands must be dynamic and ever evolving to keep the youth engaged. Innovative product variants, new packs, innovative means of communicating with a ‘highly mobile’ and ‘restless’ community is the need of the hour.

Manufacturers need adaptable factory lines to keep cost of change low.

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