1. Healthy can be tasty.
2. People are experimenting with healthier ingredients that still appeal to their taste buds.
3. Popular food items have healthy versions – spinach momos, buckwheat brownie.
4. Innovation is seen also in children’s food – ragi cornflakes, multigrain chocolate fillows.
5. Desi ingredients are a growing health trend – indicate pride in ‘make in India’ – moong dal noodles, sattu cardamom biscuits, desi kahwa detox tea.

Important to keep consumers engaged with new or exotic Indian ingredients. Constant ingredient experimentation may mean a shorter life cycle or a broader portfolio to keep consumers engaged, while some variants stay the cash cows.